Armani Photography & Film Campaign

Producer and director team, Sam Orams and Russel Owen, joined forces again for Armani Diamonds perfume range to create a concept film featuring UK artist Ella Eyre.

Working hand in hand Orams and Owen developed a creative concept based around a strategy to reposition Armani Diamonds for a GEN-Z audience, a bold move away from its bling-glamour party roots.

With a combined cast and crew of over 100, the campaign was shot over a 3 day period and included photography, film production,  influencers and press.

Film production took place in and around Stanmer Park House, Sussex, a classic Georgian Mansion set amongst the rolling hills of the beautiful South Downs.

This was an end-to-end campaign, film and photography production headed up by producer/director partnership, Orams and Owen.

Together their creative team serviced the production from start to finish, including concept creation,  film and photography production, post-production, casting, talent management, location scouting, location management, set design and build, wardrobe styling and sourcing, hair and make up, transport, catering and more.

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