3 years          5 countries              8 films               9 territories             1m+ views

Before forming Kindred, Founders Sam Orams and Russell Owen worked together with American Express to produce a series of short films showcasing the truly exceptional world of Noma.

Voted the world’s best restaurant, Noma was a partner in the American Express experience programme, available exclusively to Centurion card holders.

Filming in Copenhagen, Tokyo, Sydney, Barcelona and Mexico, the long-running campaign saw the team travelling the globe over a period of three years to produce this timeless celebration of culinary inspiration and talent.

The videos were a celebrated success for the American Express team.

Together we created a campaign of short films interweaving the intricate talent of the chefs and creators behind the restaurant, with the culture and topography of their surrounding area. By combining the passions points of food, travel and adventure we created a series of films with global appeal, enabling American Express to bridge borders and serve the content in 9 new territories.